The 50 percent admission discount 'aims to encourage female visitors to showcase their beauty in summer,' park deputy manager Li Wenxing says.PHOTO: A park in southern China is offering half-price entry to women wearing skirts shorter than 38 centimeters - an offer that has infuriated local residents. The Guilin Merryland Resort in Guilin, Guangxi Zhuang Autonomous Region, is holding a Love Miniskirts campaign over the next two months.
In China, showing a little leg can save a woman a lot of money.
The Guilin Merryland Theme Park, located in the southern Chinese city of Guilin, is offering half-price admission to female visitors, if they sport a skirt shorter than 38 centimeters, the Shanghai Daily reported.
Female staffers are in charge of measuring the skirts and only women 18 and over can participate.
The two month-long “Love Miniskirt” promotion, designed to attract members of the fairer sex to the park, will save those who take advantage of the deal 55 yuan, approximately $8.50.
"The stipulation aims to encourage female visitors to showcase their beauty in summer," park deputy manager Li Wenxing told the newspaper.
The deal is skirt-specific, so women who show up in a dress or shorts won’t get to pocket any savings.
The park is planning to offer an even larger discount on July 21 and 22 to female visitors who arrive before noon with the goal of smashing “the world record of attracting more than 10,000 short-skirted women to the park.”
Guilin Merryland is one of the main tourist attractions in the Guangxi Zhuang Autonomous Region, which is home to the city of Guilin, according to the Telegraph. It boasts a hotel and a golf course and is nearly as large at Disneyland.
Their skin-baring publicity stunt isn’t new.
Wenxing says visitor numbers have spiked since it was first launched in 2007. The promotion is timed to coincide with the park’s annual water-splashing festival, which attracts even more visitors.
But he also said that not everyone is in love with the idea, as many have complained that the deal is “vulgar.”
“If women can enjoy discounts for showing [THEIR BODIES], then can they enter the park for free by going totally naked?" blogger Song Xiangping asked on his website, according to CNN.