Tuesday, June 19, 2012
When you cater to the Welfare Breeding Inner City Mutts... Your ratings don't go up! But DOWN! McDonald's lowest in fast-food satisfaction
Being the biggest doesn't necessarily yield the happiest customers, according to the American Consumer Satisfaction Index released Tuesday. Oak Brook-based McDonald's Corp. received the lowest customer satisfaction ranking of any full-service or fast-food chain on the survey, with 73 percent satisfaction, up from 72 percent.
McDonald's, which serves 68 million customers around the world every day, has been a historically poor performer on the satisfaction index. The chain has shown significant improvement in the past decade, up from 61 percent satisfaction in 2002. Competitors Burger King and Wendy's have posted smaller gains over the last decade, but their ratings were still higher in 2011. Wendy's outperformed all burger rivals with a 78 percent rating, and Burger King remained at 75 percent.
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